YOUR COMPLETE BF/CM OPERATING SYSTEM FOR META AND TIKTOK
You can check out the full guide below. If you want to view it directly in notion you can do that here
THE PLAYBOOK BEHIND £43M IN BF/CM REVENUE
BF/CM is the most competitive and most expensive stretch of the year, and it rewards the brands that plan early over the ones that panic in November.
This playbook is everything we've learned running it at scale, from how we set up Meta and TikTok, to the creative that actually opens up cold audiences, to full funnel breakdowns of the brands we've taken through peak. Read it, steal from it, and build your own BF/CM plan off the back of it.
What you'll get:
The full Meta and TikTok setup: How to structure campaigns, prep audiences and personas ahead of peak, capture demand before the sale, and run TikTok Shop through offers, affiliates and LIVE shopping.
A complete creative toolkit: the formats, hooks and angles that drive incremental reach, plus how we forecast creative so you go into peak with enough volume to actually scale.
Real funnel breakdowns: Exactly how we ran BF/CM for brands like Kind Patches, Perfect Ted and Bloom Nutrition, from top of funnel through to conversion.
Our trends and predictions for 2026: What's changed this year, what we're betting on, and the lessons pulled from $93m in revenue
FIX THE GAPS
IN YOUR STRATEGY
BEFORE Q4.
Q4 is only a few weeks away.
The Growth Compass scores your brand across four pillars: offer, creative, distribution, and conversion. So you know exactly where to focus your energy in Q4. Make the decisions that will actually make a difference when it matters.
This is the bespoke Q4 growth OS for
outcome-obsessed brands.
DIAGNOSE.
THEN EXECUTE.
Foundations set the ceiling. Mechanics determine the speed. The Growth Compass scores 4 key pillars out of 100 to expose the binding constraints holding back growth - then four operating systems go to work on tackling what matters most.
Click the video on the right for more context on the Growth Compass.
Foundation
Mechanic
Foundation
Mechanic
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PROVEN. PREFERrED.
PERFORMANCE AT SCALE.
From first click to repeat purchase, these brands chose us as their creative growth partner.
"We’ve seen incredible momentum and expansion"
“In the year and a half we've been with Soar, we've had massive growth as a business. We've over doubled in size and a lot of that we can attribute to Soar.”
"Working with the Soar team has been fantastic for Nuovva."
Their management of our Google and Meta marketing has driven enormous growth for our website, significantly increasing our visibility, traffic and sales.
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"Soar helped us navigate the dreaded Andromeda period"
"We brought in Soar to help us with performance marketing during a gap in internal resource. Special shout out to Lucia and Kit who really went above and beyond to support TRIP during a very busy time!"
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Let’s Scale Together
Take the guesswork out of growth. Book a free discovery call today and let’s build a system that drives consistent, profitable revenue growth.
