NEW CUSTOMER ORDERS UP 86%
We helped Spacegoods cut acquisition costs by a third and unlock 63 % more new‑customer revenue in just 75 days
Industry:
Health & Wellness
Services:
NCPA DOWN
NC-ORDERS UP
ADS LAUNCHED PER MONTH
Order Revenue
The Background
Spacegoods is a UK‑based wellness disruptor blending functional mushrooms and adaptogens into vibrant, vegan formulas that sharpen focus, lift mood and power productivity - without the post‑caffeine crash.
With science‑backed ingredients, bold branding and a fast‑growing community, the brand is redefining daily rituals for high‑performing consumers. This case study focuses on the 75 days after Spacegoods joined our Creative Growth Partner service.
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The Background
Spacegoods is a UK‑based wellness disruptor blending functional mushrooms and adaptogens into vibrant, vegan formulas that sharpen focus, lift mood and power productivity - without the post‑caffeine crash.
With science‑backed ingredients, bold branding and a fast‑growing community, the brand is redefining daily rituals for high‑performing consumers. This case study focuses on the 75 days after Spacegoods joined our Creative Growth Partner service.
The Challenge
EFFICIENTLY SCALE NEW CUSTOMER ACQUISITION
By spring 2025, incremental reach was stalling and new‑customer acquisition costs were climbing. Creative was heavily skewed to middle and bottom‑funnel messaging, leaving top‑of‑funnel audiences under‑served and under‑educated.
Limited creative diversity and ad‑hoc testing meant Spacegoods was paying more to win fewer, less‑engaged customers - hamstringing both scale and lifetime value.
Testing‑at‑scale framework
As with all the brands we work with, we launched our always‑on “learn‑and‑earn” environment that preserves existing performance while stress‑testing fresh ideas. This system helps us test, learn, earn, and optimise.
Creative volume + variety
Meta’s new Andromeda engine has replaced tidy, rule-based targeting with a hungry, probabilistic system that lives on fresh data and limitless creative options. It can trial 5,000 ads a week, not 50, which means the brands that win are the ones that feed it a steady diet of diverse, insight-driven assets - and they do it fast.
To meet Andromeda’s demands, we delivered over 340 Meta ads per month, we mixed UGC, high‑production video and punchy statics to speak to distinct customer motivations that we identified during our deep research phase early in the journey.
30-day iterative model
Rapid data loops identified breakout angles which we can promote into scaling campaigns. Our growth strategists take learnings from the winners and produce a report for our creative strategists. Our strategists take this data and look for key insights that they can use to brief content for our production team, and the production team gets to work creating content built for all stages of the funnel.
We built a data-driven flywheel around the Spacegoods brand, engineered to fuel efficient, scalable campaigns. Our creative system reduced NCPA by 33%.
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Full‑funnel storytelling
New TOF hooks educated prospects on functional mushrooms and adaptogens, while mid‑funnel content deep‑dived into benefits and social proof, and BOF ads sealed conversions.
By adapting our messaging, we’re creating content for all stages of the funnel, meaning that wherever a customer is in their journey, we’ve got the perfect piece of content ready to move them along to the next stage of the funnel. TOF education resulted in an 86 % jump in new‑customer orders.
The Results:
Exponential Growth and a Repeatable Playbook
NCPA DOWN
NC-ORDERS UP
ADS LAUNCHED PER MONTH
In just over 2.5 months, our Creative Growth Model created a notable shift in new‑customer economics:
- 33 % drop in NCPA - freeing budget to accelerate prospecting.
- 86 % jump in new‑customer orders fuelled by high‑performing TOF creatives.
- 63 % lift in new‑customer revenue as better‑educated shoppers were pushed through the funnel.
- 47 % more new customers overall, setting Spacegoods up for stronger LTV across retention channels.
Let’s Scale Together
Take the guesswork out of growth. Book a free discovery call today and let’s build a system that drives consistent, profitable revenue growth.
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Our Client Results Sound Like Science-Fiction. We're dedicated to delivering the best combination of growth and predictability.
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