40% INCREASE IN PROFIT
Scaling Smarter: Re-Engineering Ekster’s Paid Strategy for a 40% Profit Lift
Industry:
Accessories
Services:
NC-REVENUE UP
YoY GROWTH
PROFIT UP
Order Revenue
The Background
Ekster is a Dutch brand that re-engineered the everyday wallet and, in just a few years, expanded into a full suite of smart travel accessories. The majority of our marketing for this brand is tailored to the US, due to that being their biggest market.
We began our partnership in May 2024 to regain profitability and prime the brand for its next phase of growth.
The Background
Ekster is a Dutch brand that re-engineered the everyday wallet and, in just a few years, expanded into a full suite of smart travel accessories. The majority of our marketing for this brand is tailored to the US, due to that being their biggest market.
We began our partnership in May 2024 to regain profitability and prime the brand for its next phase of growth.
The Challenge
Complex media mix
Despite a loyal customer base, their media mix and campaign structures were complex and they lacked clarity around which campaigns, channels, and product lines were actually driving profitable new-customer acquisition.
Ekster’s media mix was complicated. We killed the noise, doubled down on Meta and Google, and rebuilt both accounts.
The outcome was a lean, high-signal ecosystem where every dollar spent worked towards increasing new-customer profit.
This gave us the leniency to decide which channels should be in the mix without wasting spend or efficiency. This let us focus on making processes and systems for each channel that balanced bandwidth and resource available.
Build back and scale up, but do it better - and in a way that doesn’t harm margin.
Live P&L optimisation
Migration to Triple Whale let us surface NC-economics in real time. Daily P&L checks became the heartbeat of decision-making: campaigns were trimmed or fuelled according to contribution margin, not vanity metrics.
By pairing platform data with full-funnel cost of goods, we enforced a “profit > revenue” rule that helped restore first-order profitability and ultimately resulted in a 40% increase in net profit over H2 2024.
Moment-Based Marketing Activations
Rather than drip-feeding budget, we concentrated spend around high-intent events: new-product drops, BFCM, Father’s Day etc.
Months-out planning aligned creative and inventory so we could flood the market when demand spiked - and power down when it didn’t. The result: efficient, scalable ads.
Data-led NPD that sold out fast
We helped drive growth in areas outside of the ad account by embedding our team and processes into Ekster’s NPD sprints, we turned campaign learnings into products people actually wanted.
Using tools like KnoCommerce post-purchase surveys, we spotted unmet demand for specific colourways and bundles.
Those insights shaped a new product which since launch has pulled in over $2.7 million in revenue.
The Results:
Exponential Growth and a Repeatable Playbook
NC-REVENUE UP
YoY GROWTH
PROFIT UP
- Re-established NC-efficiency to ensure maximise profitability on first-order sales
- Generated over $2.7 M from the new from a new product launch.
- 40% increase in net-profit
- Pacing at 75% YoY growth for 2025
- 75% increase in NC revenue
Olivier Momma
‘Soar and Hambi stepped in at a crucial time when we were facing challenges with our in-house team. They quickly took ownership of our growth department, smoothly managing over four performance channels. Their structured deep-dive, openness to experimentation, and transparency made collaboration seamless. They delivered solid results throughout—and truly crushed it during Q4.’
Let’s Scale Together
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