TRIPLED NEW CUSTOMERS AND CUT CPA BY 59% IN 6 MONTHS
The Performance Powerhouse: How we helped AKT London triple new customers and slash CPA 59% in under 6 months
Industry:
Health & Beauty
Services:
CAC DOWN
NC-ORDERS UP
CREATIVES LAUNCHED
Order Revenue
The Background
AKT London is a premium UK personal-care brand for people ‘Born to Perform.’ Their aluminium-free, plastic-free, gender-free deodorants combine a high performance lifestyle with planet-friendly ethics. AKT partnered with us on 6 January 2025 and, in less than six months, entrusted us with Paid Social, Paid Search, and to create their ad creative (ECD) to accelerate growth across the UK and US.
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The Background
AKT London is a premium UK personal-care brand for people ‘Born to Perform.’ Their aluminium-free, plastic-free, gender-free deodorants combine a high performance lifestyle with planet-friendly ethics. AKT partnered with us on 6 January 2025 and, in less than six months, entrusted us with Paid Social, Paid Search, and to create their ad creative (ECD) to accelerate growth across the UK and US.
The Challenge
FUEL SUSTAINABLE GROWTH
Before onboarding, AKT’s growth efforts leaned on influencer whitelisting and a small volume of promotional incentives. These approaches helped build early traction, but to achieve sustainable scale, on both sides of the Atlantic, a formal direct-response framework at scale was needed.
Created a full-funnel media engine
We built a best-practice BAU structure on Meta and TikTok alongside geo-specific account architecture to respect the very different UK and US cost dynamics.
Creative-first acceleration
Out of the 456 creatives launched for AKT, 350 of them were hand-crafted by us. A high volume of rich creative assets (Design, UGC and High-production) across Meta and TikTok keeps the accounts diverse and maintains consistent performance. Ad creative volume has been vital to helping us lift spends whilst keeping frequency down. More creative in the account = More opportunity.
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Each creative is guided by the first step of our brand deep dive and creative research process. By utilising bespoke AI tools, we extract insight about your customers using qualitative research techniques based on their specific points of feedback alongside wider market context. Using this as a first step means that every creative decision made by our creative strategists is driven by specific context and pain points highlighted by either your customers or consumers within your niche.
The result? Scalable, efficient ads - and a reduction in CAC of 59%.
Channel diversification & demand generation
We launched Demand Gen campaigns on Google to create incremental top-funnel reach. This helped mitigate risk, reducing over-reliance on Meta/TikTok and pushing non-brand search volume. Google ads also act as a catch-all channel for any consumers who might have seen one of the ads on Meta and TikTok and then head over to Google to do more research.
Consolidated campaign structures to allow Google’s algorithm to find the highest-value shoppers, driving a 23% reduction in CPC and 40% increase in ROAS overall.
Market-specific optimisation
Aggressively scaled the UK, where CPAs were efficient, while rebuilding US foundations for future scale. Continuously tested localised messaging and creatives to ensure relevance and efficiency despite rising US CPMs.
The Results:
Exponential Growth and a Repeatable Playbook
CAC DOWN
NC-ORDERS UP
CREATIVES LAUNCHED
Partnering with AKT as their Creative Growth Partner was a no-brainer. When you’ve already got fantastic branding and a great product, it’s like attaching a turbocharger to our creative growth engine. Consistent, efficient results driven by a system engineered for scale. We’re really excited to see how we’ll grow together in the not-too-distant future.
Here’s what we’ve achieved together over the first 6 months of our partnership:
- New customer order volume up 300%
- CPA down 59% across channels: Conversion-campaign spend grew 47%.
- Meta momentum: 74% increase in spend unlocked with a 35 % CTR thanks to 456 fresh creatives (350 created by us), keeping frequency low and audiences engaged.
- Google breakthrough: Revenue up 69%, CPC down 23% and ROAS up 40%. ROAS up 62% in the US after account consolidation.
- Demand Gen unlocked incremental scale, reducing over-reliance on Meta/TikTok and fuelling sustainable top-funnel growth.
Let’s Scale Together
Take the guesswork out of growth. Book a free discovery call today and let’s build a system that drives consistent, profitable revenue growth.
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