D2C FOUNDER CONTENT CHEAT SHEET
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This is a breakdown of how D2C founders turn being on camera into one of their biggest brand assets, using authentic, story-driven content that inspires, educates, and converts. If you're a founder or work alongside one on content and creative strategy, this cheat sheet shows you exactly how to build founder content that performs in ad accounts.
The anatomy of a winning founder story concept: See what separates a generic on-camera clip from a scroll-stopping founder story ad.
Founder story examples & best practices: Real examples of founder content that's worked, plus the do's and don'ts to apply to your own.
Key questions to inspire content: The prompts to ask yourself (or your founder) to unlock authentic, story-driven concepts on demand.
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PROVEN. PREFFERED.
PERFORMANCE AT SCALE.
From first click to repeat purchase, these brands chose us as their creative growth partner.
“They delivered solid results throughout - and truly crushed it during Q4”
“Their structured deep-dive, openness to experimentation, and transparency made collaboration seamless.”
"Soar helped us navigate the dreaded Andromeda period"
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"We brought in Soar to help us with performance marketing during a gap in internal resource. Special shout out to Lucia and Kit who really went above and beyond to support TRIP during a very busy time!"
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"It's taken me years to find the dream team on paid media"
"And now we finally have it"
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