7 TikTok Ad Tips For E-Commerce Business Owners

|
TikTok

First, some stats.

If you run an e-commerce business, it’s clear that TikTok could be an exciting avenue to explore as part of a digital e-commerce marketing strategy.

We’ve audited over 100+ TikTok accounts, here are our top tips for anyone wanting to get started with TikTok ads.

When targeting, go broad

Try not to over-segment your audience.

Narrowing down your target audience may seem like the obvious solution, but our experience has proven that when it comes to starting a campaign on TikTok broader is better.

It maximises the potential reach of your ad and gets more eyeballs on your content. One of TikTok's main benefits is that it’s incredibly effective at getting your content in front of the people who want to see it.

Looking to target specific audiences? Lookalike audience testing and cost cap testing are powerful tools that allow you to utilise previous consumer behaviour data in order to find new potential customers.

Make decisions based on your creative metrics

Don’t make decisions about your ad account based on likes, comments and shares. Creative metrics in your ad account are the perfect tool for delving into how your ads are performing so you can pinpoint any bottlenecks that may be holding back conversions.

Assess performance based on metrics such as your hook rate, watch time, and click-through rate.

Use content native to the platform

Don't be fooled into thinking the same content that worked well on Facebook or Instagram will also work for TikTok. It may seem like a no-brainer, but this type of "copy and paste" approach more often than not fails to resonate within the unique atmosphere prevalent on TikTok.

If you want success in your campaigns through this platform, it is essential to understand how its native culture works - delivering content curated specifically for these audiences yields much better results!

Use what makes TikTok unique to make content native and authentic to the platform such as trending filters, sounds, and effects.

Make sure that you’re on the right platform

An unfortunate truth is Your product might not be right for TikTok. Many companies have seen success with it, such as Ryanair. But is that leading to an increase in sales directly from the platform - or just better brand visibility? It's important to weigh up whether this social media channel will work for your particular business goals before investing time and resources into developing campaigns on the app.

It's essential for brands to focus their efforts on the platforms most likely used by their target audience. While TikTok has become increasingly popular in recent years, not all businesses will necessarily find a direct ROI there—so take time to understand where your customers are hanging out and engaging online before diving headfirst into any platform.

Analyse the customer journey post click

Crafting an effective ad that resonates with your target audience is a great accomplishment. Do you have a high CTR, only to find no one is converting? If so, there’s an issue somewhere post-click.

To ensure that your customers have a positive and seamless experience with your business, it’s important to craft the perfect customer journey from start to finish. By aligning content across various interactive platforms like ads and landing pages, you cut down on inconveniences for shoppers - ultimately leading them closer towards conversion.

Fewer barriers mean more buyers.

Regularly refresh content

TikTok creative fatigues fast so you need to be even faster with creative iterations for your TikTok ads.

When planning and filming your content, do it in a way which means you can easily refresh the creative concepts when performance starts to drop. Making small changes can breathe some fresh air into your content and have it perform better for longer.

Try iterating on your hooks, pacing, sounds, and text styles.

Top hook tip: Try experimenting with adding the offer at the start of the video, this will pique the interest of your audience and likely have them watch the rest of the video to see if it would be worth it for them.

Always push the winning creative

Likes and comments can be an important indicator of which ads are resonating with your audience but they don’t pay the bills.

Look beyond surface-level metrics and dive into your internal data. Find out which creatives are resonating with customers as well as driving them to click through and buy and then scale these ads horizontally.

If you are interested in taking a dive into the world of TikTok ads and need a helping hand, get in touch with us here to get started on your journey.

If you can't figure out your ad concepts check out our 5 quick and easy TikTok video ad concepts for e-commerce and boost your brand with creative ads.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

ARE YOU READY TO

START SERIOUSLY
SCALING YOUR BRAND

We’re already helping 40+ online businesses scale their profits, so now is the perfect time to hop on board. We promise if we don’t improve your current ROI by 23%, we’ll give you your money back.

TAKE OUR QUIZ AND BOOK
A DISCOVERY CALL TODAY!

7 TikTok Ad Tips For E-Commerce Business Owners

|
TikTok

First, some stats.

If you run an e-commerce business, it’s clear that TikTok could be an exciting avenue to explore as part of a digital e-commerce marketing strategy.

We’ve audited over 100+ TikTok accounts, here are our top tips for anyone wanting to get started with TikTok ads.

When targeting, go broad

Try not to over-segment your audience.

Narrowing down your target audience may seem like the obvious solution, but our experience has proven that when it comes to starting a campaign on TikTok broader is better.

It maximises the potential reach of your ad and gets more eyeballs on your content. One of TikTok's main benefits is that it’s incredibly effective at getting your content in front of the people who want to see it.

Looking to target specific audiences? Lookalike audience testing and cost cap testing are powerful tools that allow you to utilise previous consumer behaviour data in order to find new potential customers.

Make decisions based on your creative metrics

Don’t make decisions about your ad account based on likes, comments and shares. Creative metrics in your ad account are the perfect tool for delving into how your ads are performing so you can pinpoint any bottlenecks that may be holding back conversions.

Assess performance based on metrics such as your hook rate, watch time, and click-through rate.

Use content native to the platform

Don't be fooled into thinking the same content that worked well on Facebook or Instagram will also work for TikTok. It may seem like a no-brainer, but this type of "copy and paste" approach more often than not fails to resonate within the unique atmosphere prevalent on TikTok.

If you want success in your campaigns through this platform, it is essential to understand how its native culture works - delivering content curated specifically for these audiences yields much better results!

Use what makes TikTok unique to make content native and authentic to the platform such as trending filters, sounds, and effects.

Make sure that you’re on the right platform

An unfortunate truth is Your product might not be right for TikTok. Many companies have seen success with it, such as Ryanair. But is that leading to an increase in sales directly from the platform - or just better brand visibility? It's important to weigh up whether this social media channel will work for your particular business goals before investing time and resources into developing campaigns on the app.

It's essential for brands to focus their efforts on the platforms most likely used by their target audience. While TikTok has become increasingly popular in recent years, not all businesses will necessarily find a direct ROI there—so take time to understand where your customers are hanging out and engaging online before diving headfirst into any platform.

Analyse the customer journey post click

Crafting an effective ad that resonates with your target audience is a great accomplishment. Do you have a high CTR, only to find no one is converting? If so, there’s an issue somewhere post-click.

To ensure that your customers have a positive and seamless experience with your business, it’s important to craft the perfect customer journey from start to finish. By aligning content across various interactive platforms like ads and landing pages, you cut down on inconveniences for shoppers - ultimately leading them closer towards conversion.

Fewer barriers mean more buyers.

Regularly refresh content

TikTok creative fatigues fast so you need to be even faster with creative iterations for your TikTok ads.

When planning and filming your content, do it in a way which means you can easily refresh the creative concepts when performance starts to drop. Making small changes can breathe some fresh air into your content and have it perform better for longer.

Try iterating on your hooks, pacing, sounds, and text styles.

Top hook tip: Try experimenting with adding the offer at the start of the video, this will pique the interest of your audience and likely have them watch the rest of the video to see if it would be worth it for them.

Always push the winning creative

Likes and comments can be an important indicator of which ads are resonating with your audience but they don’t pay the bills.

Look beyond surface-level metrics and dive into your internal data. Find out which creatives are resonating with customers as well as driving them to click through and buy and then scale these ads horizontally.

If you are interested in taking a dive into the world of TikTok ads and need a helping hand, get in touch with us here to get started on your journey.

If you can't figure out your ad concepts check out our 5 quick and easy TikTok video ad concepts for e-commerce and boost your brand with creative ads.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

ARE YOU READY TO

START SERIOUSLY
SCALING YOUR BRAND

We’re already helping 40+ online businesses scale their profits, so now is the perfect time to hop on board. We promise if we don’t improve your current ROI by 23%, we’ll give you your money back.

TAKE OUR QUIZ AND BOOK
A DISCOVERY CALL TODAY!