Kate's Black Friday Email Marketing Design Tips

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Email

BFCM is the most competitive time of the year for a consumer’s email inbox. Brands sent 116.5 million on Black Friday, more than any other single day. But 2021 saw a 23% increase in sales when compared to 2020 - generating merchants $6.3 billion in global sales.

We spoke to one of our graphic designers, Kate, for her top tips on creating email content that converts over Black Friday.

Check out some more email marketing tips from the team in our blog '6 email marketing tips vital for success over Black Friday'.

Time Sensitivity

Be time sensitive. Don’t beat around the bush, I’m busy, you’re busy, everyone’s busy. Make sure that the copy is straightforward with a simple design, and make sure to get that offer above the fold so that the recipient gets as much information as possible without having to scroll.

In order to drive conversions you need to instil urgency, a marketing tactic that has stood the test of time. To do this effectively within your email, use time-related imagery such as clock GIFs and embed countdown timers into the body of the email.

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Coupled with this, use copy that focuses on deadlines, urgency, and scarcity. Psychologically, we place more value on something that is scarce or rare.

Cohesiveness

Sticking to a specific design style over BF/CM will allow the customer to recognise your emails coming into the inbox. They’ll spend less time reading who it’s from and more time clicking through to the site or browsing the offer.

Here are some examples of brands that have used a cohesive campaign.

cohesive

Be direct

Show the customer what you have and the easiest route to the best deals by using:

  • Above the fold offers
  • Product blocks (in-email shopping)
  • Display discounted sections (e.g. 50% off shirts, 60% off jackets etc)
  • Less is more - less choice = more action

The simpler we make the journey through the email during this busy shopping season, the more likely you are to get click-throughs and purchases. With so many emails to read through, getting information across quickly works best.

If you want to find out how we can help you with Email marketing strategies - Here’s a link to Joe, Dom, or Freddie's calendar to book a discovery call.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

ARE YOU READY TO

START SERIOUSLY
SCALING YOUR BRAND

We’re already helping 40+ online businesses scale their profits, so now is the perfect time to hop on board. We promise if we don’t improve your current ROI by 23%, we’ll give you your money back.

TAKE OUR QUIZ AND BOOK
A DISCOVERY CALL TODAY!

Kate's Black Friday Email Marketing Design Tips

|
Email

BFCM is the most competitive time of the year for a consumer’s email inbox. Brands sent 116.5 million on Black Friday, more than any other single day. But 2021 saw a 23% increase in sales when compared to 2020 - generating merchants $6.3 billion in global sales.

We spoke to one of our graphic designers, Kate, for her top tips on creating email content that converts over Black Friday.

Check out some more email marketing tips from the team in our blog '6 email marketing tips vital for success over Black Friday'.

Time Sensitivity

Be time sensitive. Don’t beat around the bush, I’m busy, you’re busy, everyone’s busy. Make sure that the copy is straightforward with a simple design, and make sure to get that offer above the fold so that the recipient gets as much information as possible without having to scroll.

In order to drive conversions you need to instil urgency, a marketing tactic that has stood the test of time. To do this effectively within your email, use time-related imagery such as clock GIFs and embed countdown timers into the body of the email.

0 vr9cgukm35izly5u

Coupled with this, use copy that focuses on deadlines, urgency, and scarcity. Psychologically, we place more value on something that is scarce or rare.

Cohesiveness

Sticking to a specific design style over BF/CM will allow the customer to recognise your emails coming into the inbox. They’ll spend less time reading who it’s from and more time clicking through to the site or browsing the offer.

Here are some examples of brands that have used a cohesive campaign.

cohesive

Be direct

Show the customer what you have and the easiest route to the best deals by using:

  • Above the fold offers
  • Product blocks (in-email shopping)
  • Display discounted sections (e.g. 50% off shirts, 60% off jackets etc)
  • Less is more - less choice = more action

The simpler we make the journey through the email during this busy shopping season, the more likely you are to get click-throughs and purchases. With so many emails to read through, getting information across quickly works best.

If you want to find out how we can help you with Email marketing strategies - Here’s a link to Joe, Dom, or Freddie's calendar to book a discovery call.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

ARE YOU READY TO

START SERIOUSLY
SCALING YOUR BRAND

We’re already helping 40+ online businesses scale their profits, so now is the perfect time to hop on board. We promise if we don’t improve your current ROI by 23%, we’ll give you your money back.

TAKE OUR QUIZ AND BOOK
A DISCOVERY CALL TODAY!