SCALED SPEND BY 206%

TRIP came to Soar With Us looking to increase their creative diversity and top-of-funnel content. The core problem was simple but significant: the account lacked the creative volume and variety needed to effectively prospect and acquire new customers. To scale effectively and reach new customers, TRIP needed more top-of-funnel creative volume. With Dry Jan being TRIP's biggest moment of the year, the timing made it all the more important to get it right.

During our research phase, we uncovered a key insight: TRIP was an extremely well-known brand, but often misunderstood by consumers. Many people were unsure what the products actually did or why they should choose them, creating a significant barrier to conversion.

Armed with this insight, we took a three-pronged approach:

• Founder-led creative - We leveraged TRIP's founders to create authentic objection-handling content, giving the brand a human voice and directly addressing consumer hesitations around the products
• Educational content - We built creative specifically designed to handle objections head-on, helping new audiences better understand the product and its benefits, which directly increased CVR

• Creative volume and diversity - We increased the number and variety of ads in the account, moving away from the previous reliance on celebrity assets and introducing a more diverse creative mix capable of reaching and prospecting new audiences at the top of the funnel

‍

The results speak for themselves. By overhauling TRIP's creative strategy ahead of their most important campaign period, we helped deliver:

• 206% increase in ad spend during Dry Jan - demonstrating the account's newfound ability to scale efficiently
• 10% reduction in CPA in January - proving that scaling spend didn't come at the cost of efficiency
• 717 ads launched since working together - a complete transformation in creative output compared to what existed before

Most importantly, these results were achieved during Dry Jan (TRIP's peak trading period), giving the brand the creative firepower it needed exactly when it mattered most.

‍