956% INCREASE IN REVENUE FROM EMAILS
We've driven 7 figures in sales for Gymproluxe from emails alone
Industry:
Services:
REVENUE FROM EMAILS
YEAR-ON-YEAR GRWOTH
TOTAL REVENUE FROM EMAILS
Order Revenue
The Background
Gymproluxe specialise in at home gym equipment. The core USP at the heart of the brand is to give people the freedom to exercise from home. They started started strong (if you'll pardon the pun) with one product and slowly branched out, strengthening their brand and range of solutions available to their customers.
When Gymproluxe came to us, they were only pulling 13% of total revenue from retention strategies, relying heavily on new customer acquisition. But, a sustainable business model NEEDS returning customers for longevity.
The Background
Gymproluxe specialise in at home gym equipment. The core USP at the heart of the brand is to give people the freedom to exercise from home. They started started strong (if you'll pardon the pun) with one product and slowly branched out, strengthening their brand and range of solutions available to their customers.
When Gymproluxe came to us, they were only pulling 13% of total revenue from retention strategies, relying heavily on new customer acquisition. But, a sustainable business model NEEDS returning customers for longevity.
The Challenge
Our Approach:
The Results:
Exponential Growth and a Repeatable Playbook
REVENUE FROM EMAILS
YEAR-ON-YEAR GRWOTH
TOTAL REVENUE FROM EMAILS
In the time that we've been working together, we've increased their total revenue by 292% year-on-year - with 37% of total revenue now coming from email (that's a 985% increase from when they started with us). They're now pulling 6 figures a month from emails alone.
How did we do it?
Comprehensive flows were built to create touch points with customers at just the right time. You’d be surprised how many people (and even agencies) apply the ‘set and forget’ method.
Making sure a thought-out strategy is in place and testing those theories is at the heart of what we do. Essentially, it makes sure a customer user journey is built correctly.
The campaign strategy is built around value-based emails around health tips, how the product is superior to competitors and a balance of sales emails. A lead capture strategy designed to get the highest CVR for people entering the newsletter list. All of this is offset with constant testing and optimisation to ensure incremental gains over time.
Here's look at year-on-year performance from March 2022 to March 2023. Retention takes time, care, effort and a core strategy over time for the best results. Here you can see how solid retention efforts over a 1 year period can have a serious impact on your business (for the good).
Let’s Scale Together
Take the guesswork out of growth. Book a free discovery call today and let’s build a system that drives consistent, profitable revenue growth.
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Our Client Results Sound Like Science-Fiction. We're dedicated to delivering the best combination of growth and predictability.
