OPERATIONALISING CREATIVITY ON TIKTOK
Treat TikTok like an ecosystem - not an ad placement.
We've teamed up with our sister agency, For You, to bring you the definitive guide to creative dominance on TikTok.
This guide highlights the five-phase system that turns content, community, and commerce into predictable acquisition system for your DTC brand.
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LEARN HOW TO BUILD A CREATIVE SYSTEM THAT COMPOUNDS
Why read this?
TikTok’s 1B+ users spend about 35 hours a month active in‑app. This hyper‑engaged attention is only captured consistently when brands achieve ecosystem fluency - connecting paid ads, affiliates, organic, and TikTok Shop into one creative optimisation loop built for conversions.
If you treat TikTok like an ecosystem rather than an ad placement, you learn faster, optimise smarter, and convert more efficiently.
What DO WE MEAN BY "Ecosystem"?
Approach TikTok as an interconnected system in which each part - Paid Ads, Affiliates, Organic, TikTok Shop - feeds and informs the others. The output of one becomes the input of the next, compounding learning velocity and efficiency.
Who are we?
Over the last 3 years, For You & Soar With Us have collectively managed £40M+ in TikTok ad spend and shipped 20,000+ creatives, helping 150+ of of the UK, US, and Europes's leading brands grow profitably and predictably on TikTok.
We've compacted all of our learnings throughout the process and condensed it into a a 35 page manual so ambitious e-commerce brands can achieve ecosystem fluency.
THE PATH TO PURCHASE ON TIKTOK IS NON-LINEAR
This guide helps you facilitate an always-on cycle of disovery and conversion.
By aligning your messaging, format, and CTA with each stage of awareness, you create a smoother path to conversion and make every impression count.
This guide will help you achieve that.
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PROVEN. PREFFERED.
PERFORMANCE AT SCALE.
From first click to repeat purchase, these brands chose Soar With Us or For You as a partner for TikTok ads.
Achieve ecosystem fluency
Unlock a 360° review of your TikTok ecosystem - from paid media and creative, to affiliates and shop setup.
As part of this TikTok Ecosystem Audit, we’ll review:
Paid media performance
Creative Strategy
Affiliate Program Health
TikTok Shop Setup
Competitor benchmarking
Quick-Win Opportunities
