
The D2C Founder's Playbook for Building a TikTok Shop Affiliate Machine That Compounds
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(Plus valuable e-commerce insight from us and Cruva weekly)
So, What's inside?
HOW TO FIND AND RECRUIT THE RIGHT AFFILIATES.
We've moved from manual outreach to AI-powered recruitment that finds high-fit creators before your competitors do.
We cover:
Cruva's AI engine - scoring creators by fit, GMV history, and niche relevance
Competitor affiliate mining
Tiered commission structures that reward your best performers
Open plan vs targeted plan strategy
HOW TO BRIEF, LAUNCH, AND CONVERT.
The brief is a guardrail, not a script. Too much direction kills authenticity. Too little kills conversion. Here's the balance.
We cover:
The affiliate brief framework
Hook angle banks your creators can actually use
Commission spike campaigns that create urgency fast
Live selling strategy - and how P.Louise did £2M in 14 hours
MANAGING AT SCALE WITHOUT MANAGING EVERYTHING.
Volume alone won't save you. The answer isn't more content - it's more precise content, and a system that tells you exactly what precision looks like.
We cover:
A/B/C tiering and what to do with each group
The metrics that actually matter at scale
How Cruva turns performance data into sharper briefs
Real results: SEEQ Supply, $138K to $693K GMV - 89% from affiliates
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(Plus weekly DTC growth insight from Soar With Us and Cruva.)
