6+ ROAS

Year-on-year, Bound has grown 257%!

Industry:

Services:

META ADS
TIKTOK ADS
GOOGLE ADS
CREATIVE STRATEGY
POST CLICK OPTIMISATION
EMAIL MARKETING
SMS MARKETING
CONSULTING
6+ ROAS

YoY Q1 Growth

257%

YoY Overall Growth

210%

ROAS

6+

Order Revenue

167%
Who Is
BOUND

The Background

Bound are a premium clothing brand that bridges the gap between contemporary and streetwear. When Bound came on board in April  2021, the owner was spreading himself too thin. He owns multiple brands and was trying to do everything himself, ultimately taking precious time away from key operations and designing great products.

They were acquiring the majority of their customers through word of mouth and organic channels with minimal spending on paid social (the majority of spend came from boosting the odd post on Instagram).

The foundations were in place, it was clear to us that there was an unmissable opportunity to scale.

Who Is
BOUND

The Background

Bound are a premium clothing brand that bridges the gap between contemporary and streetwear. When Bound came on board in April  2021, the owner was spreading himself too thin. He owns multiple brands and was trying to do everything himself, ultimately taking precious time away from key operations and designing great products.

They were acquiring the majority of their customers through word of mouth and organic channels with minimal spending on paid social (the majority of spend came from boosting the odd post on Instagram).

The foundations were in place, it was clear to us that there was an unmissable opportunity to scale.

The Challenge

Our Approach:

The Results:

Exponential Growth and a Repeatable Playbook

257%

YoY Q1 Growth

210%

YoY Overall Growth

6+

ROAS

2022 was a great year for Bound. Their revenue was up a staggering 210% on 2021. They’re setting up for a bumper 2023 too. If you compare Q1 of 2023 to Q1 of 2022 they’re up 257%!

When they came on board they were sitting at around £30K per month… fast forward and now they’re achieving some £250K months whilst maintaining 6+ ROAS. We've supported a consolidated account structure, vertically scaling the account with core seasonal collections and horizontally pushing spend behind popular products with higher stock. This has allowed us to keep and acquire new customers while maintaining NCPA at a consistent level.

We’ve increased budgets by 20% MOM to maintain growth and allow the logistical demands of the business to keep up. In doing so, they’ve outgrown their current office and warehouse space and moved into 3PL to keep up with demand, allowing the business to keep growing at its current trajectory.

Quotes

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