In 2024, 68% of all social commerce took place through TikTok, and TikTok reported that its users are 1.5 times more likely to purchase a product after seeing it advertised on the platform. In 2025 so far, 36% of direct purchases via social were on TikTok, and Beauty and personal care products were TikTok Shop’s top sellers. Plus, overall TikTok sales are set to double over the next 4 years. You can quickly see how TikTok is becoming less of a ‘nice to have’ and more of a critical driver of social commerce strategy.
💬 “But I’m not sure if my product will work on TikTok shop” I hear you say.
Success on TikTok is not solely dependent on your product niche, but also on whether you sell a product that solves an everyday issue for consumers and whether or not you successfully communicate why your product is so great in your content.
So, sell a product people need and tell them why they need it in a way that speaks to them.
Want to turn your TikTok into a sales channel?
We’ve created a FREE guide that walks you through every step of launching and growing on TikTok Shop. Whether you're a brand just getting started or looking to fully scale your social commerce strategy, this guide has got you covered.
✨ What’s inside:
Download your free guide now and start turning scrolls into sales.
👉 Get the Full Guide HERE
Already this year, we have witnessed a huge development in the type of products being sold on the platform. Initially, TikTok shop was highly saturated with cheaper products such as electric coffee whisks and sunset lamps. However, in 2025, the platform is changing and price points of products are beginning to rise.
In 2024, Major retailers such as LookFantastic and ASOS have launched within the social commerce store, and trust has been built on the platform. Over time, users are likely to see purchases as less ‘risky’ and will be more willing to spend larger amounts on the platform.
We’re excited to witness the growing trend of e-commerce brands tapping into the immense potential of TikTok as the platform continues to expand.
The short answer is - absolutely!
Trending products are constantly shifting and updating, and if marketed correctly, there is the potential for brands to earn big on the platform.
The reach potential of TikTok is massive and contributes towards overall brand awareness and recognition. There is also the potential to tap into unsaturated markets. Suppose you sell a product within a niche that hasn’t yet taken advantage of TikTok Shop - you have the unique benefit of being a first mover on the platform, helping you corner an unsaturated market and gain strong brand recognition within your niche category.
So, how do you get involved?
Let’s get into it…
We see tonnes of brands jumping into creating organic and paid content without doing any of the groundwork.
Having a deep understanding of what their brand or business is, who they are trying to speak to, and how they should be speaking to these individuals is essential to success, and not just a ‘nice to have’…
First of all, let's make sure we’re all on the same page. What is brand alignment?
Brand alignment is essentially keeping the house in order. It’s making sure that all of the external touchpoints of your brand are in line with your brand's values and overall identity. When a customer comes across your website, sees your product, or gets hit with some of your advertising, you need to make sure that everything is consistent and matches their expectations while highlighting what you stand for.
Do you truly understand what it is that your brand stands for? If you don’t, how do you expect anyone else to?
We can break down what forms the overall basis of your brand alignment into two categories:
Let’s break this down further…
Brand Strategy
This is how your brand appears to others and can be explained with the help of this diagram.
Brand Expression
This is how you take your brand strategy and communicate it to your audience.
Having a strong understanding of your brand expression to build from means that you can hold every piece of creative accountable to this. This means everything that you create has purpose in line with your brand.
These are just a few of some examples of legacy brands that come to mind that have complete control, ownership, and expression over their brand.
Here’s some DTC brands we love that are killing it when it comes to their brand:
🚀 Obvi
🚀 47 Skin
🚀 Tabs
🚀 Hexclad
🚀 Wild
Download our free TikTok guide and steal the exact brand clarity framework smart marketers use to avoid wasting time and money on ad creative that doesn’t convert.
Make sure your brand is dialled in before you invest in content, this guide shows you how.
Download for free HERE.
Get to know your audience by understanding EXACTLY what they are looking for.
Consumers are using TikTok more and more frequently to get answers to their questions (and no, it’s not JUST Gen-Z).
TikTok search is so appealing as a search engine as users can get answers to their questions quicker as the visual nature of the app makes it easy to process tonnes of information at once. Users can get the the bottom of their queries by swiping through short and informative videos, rather than scrolling endlessly through a 10-page blog.
Plus, users can get answers from real people, and the comment section can also act as a feedback channel that confirms or denies the information stated in the video - retrieving the value of multiple opinions in one go.
Users are more and more frequently coming to TikTok for answers. To answer them, you must ask yourself the following questions:
Start by generating answers to these questions, and use tools such as ‘Semrush Keyword Magic Tool’ and ‘Answer the Public’ to help compile common search terms for trending topics.
Then use the ‘search’ tool to either confirm or deny whether these trending topics are also relevant on TikTok.
For example, if you are looking to promote a skincare product that helps fight acne, you might start by searching the following terms:
These terms can be created just by answering the questions listed above.
The ‘creator search insights’ tool is also an extremely useful tool to discover content key terms that are highly searched for. By using this tool, creators and brands can gain a deeper understanding of what topics and keywords are currently trending and create content that their target audience actually wants to see.
It is also possible to see where there is a ‘content gap’ for terms that are highly searched, but where there is a low volume of content. This allows you to create content that resonates and will have a higher chance of being seen (with low competition in the space from other creators and brands).
Through testing these terms in the search tool, you can see common search queries that people are typing into TikTok.
Once these search terms appear, click on them to see what content is being posted under each term. See what keywords high-ranking videos are using in their on-screen text, caption, voiceover and hashtags.
Look to replicate these terms in your content when creating videos around these common search terms.
Create a variety of content that relates to the commonly searched keywords in your niche, see what works, and then iterate on best-performing videos using the same keywords. You may also want to use your best-performing organic videos as ads (more about that later).
This is just the beginning. Once you've nailed the research phase, there’s a clear path forward to launching high-performing campaigns.
Download the full guide to explore the rest of the chapters and discover the exact steps to take next.
Don’t miss out on the full strategy
👉 Grab the full resource HERE
In 2024, 68% of all social commerce took place through TikTok, and TikTok reported that its users are 1.5 times more likely to purchase a product after seeing it advertised on the platform. In 2025 so far, 36% of direct purchases via social were on TikTok, and Beauty and personal care products were TikTok Shop’s top sellers. Plus, overall TikTok sales are set to double over the next 4 years. You can quickly see how TikTok is becoming less of a ‘nice to have’ and more of a critical driver of social commerce strategy.
💬 “But I’m not sure if my product will work on TikTok shop” I hear you say.
Success on TikTok is not solely dependent on your product niche, but also on whether you sell a product that solves an everyday issue for consumers and whether or not you successfully communicate why your product is so great in your content.
So, sell a product people need and tell them why they need it in a way that speaks to them.
Want to turn your TikTok into a sales channel?
We’ve created a FREE guide that walks you through every step of launching and growing on TikTok Shop. Whether you're a brand just getting started or looking to fully scale your social commerce strategy, this guide has got you covered.
✨ What’s inside:
Download your free guide now and start turning scrolls into sales.
👉 Get the Full Guide HERE
Already this year, we have witnessed a huge development in the type of products being sold on the platform. Initially, TikTok shop was highly saturated with cheaper products such as electric coffee whisks and sunset lamps. However, in 2025, the platform is changing and price points of products are beginning to rise.
In 2024, Major retailers such as LookFantastic and ASOS have launched within the social commerce store, and trust has been built on the platform. Over time, users are likely to see purchases as less ‘risky’ and will be more willing to spend larger amounts on the platform.
We’re excited to witness the growing trend of e-commerce brands tapping into the immense potential of TikTok as the platform continues to expand.
The short answer is - absolutely!
Trending products are constantly shifting and updating, and if marketed correctly, there is the potential for brands to earn big on the platform.
The reach potential of TikTok is massive and contributes towards overall brand awareness and recognition. There is also the potential to tap into unsaturated markets. Suppose you sell a product within a niche that hasn’t yet taken advantage of TikTok Shop - you have the unique benefit of being a first mover on the platform, helping you corner an unsaturated market and gain strong brand recognition within your niche category.
So, how do you get involved?
Let’s get into it…
We see tonnes of brands jumping into creating organic and paid content without doing any of the groundwork.
Having a deep understanding of what their brand or business is, who they are trying to speak to, and how they should be speaking to these individuals is essential to success, and not just a ‘nice to have’…
First of all, let's make sure we’re all on the same page. What is brand alignment?
Brand alignment is essentially keeping the house in order. It’s making sure that all of the external touchpoints of your brand are in line with your brand's values and overall identity. When a customer comes across your website, sees your product, or gets hit with some of your advertising, you need to make sure that everything is consistent and matches their expectations while highlighting what you stand for.
Do you truly understand what it is that your brand stands for? If you don’t, how do you expect anyone else to?
We can break down what forms the overall basis of your brand alignment into two categories:
Let’s break this down further…
Brand Strategy
This is how your brand appears to others and can be explained with the help of this diagram.
Brand Expression
This is how you take your brand strategy and communicate it to your audience.
Having a strong understanding of your brand expression to build from means that you can hold every piece of creative accountable to this. This means everything that you create has purpose in line with your brand.
These are just a few of some examples of legacy brands that come to mind that have complete control, ownership, and expression over their brand.
Here’s some DTC brands we love that are killing it when it comes to their brand:
🚀 Obvi
🚀 47 Skin
🚀 Tabs
🚀 Hexclad
🚀 Wild
Download our free TikTok guide and steal the exact brand clarity framework smart marketers use to avoid wasting time and money on ad creative that doesn’t convert.
Make sure your brand is dialled in before you invest in content, this guide shows you how.
Download for free HERE.
Get to know your audience by understanding EXACTLY what they are looking for.
Consumers are using TikTok more and more frequently to get answers to their questions (and no, it’s not JUST Gen-Z).
TikTok search is so appealing as a search engine as users can get answers to their questions quicker as the visual nature of the app makes it easy to process tonnes of information at once. Users can get the the bottom of their queries by swiping through short and informative videos, rather than scrolling endlessly through a 10-page blog.
Plus, users can get answers from real people, and the comment section can also act as a feedback channel that confirms or denies the information stated in the video - retrieving the value of multiple opinions in one go.
Users are more and more frequently coming to TikTok for answers. To answer them, you must ask yourself the following questions:
Start by generating answers to these questions, and use tools such as ‘Semrush Keyword Magic Tool’ and ‘Answer the Public’ to help compile common search terms for trending topics.
Then use the ‘search’ tool to either confirm or deny whether these trending topics are also relevant on TikTok.
For example, if you are looking to promote a skincare product that helps fight acne, you might start by searching the following terms:
These terms can be created just by answering the questions listed above.
The ‘creator search insights’ tool is also an extremely useful tool to discover content key terms that are highly searched for. By using this tool, creators and brands can gain a deeper understanding of what topics and keywords are currently trending and create content that their target audience actually wants to see.
It is also possible to see where there is a ‘content gap’ for terms that are highly searched, but where there is a low volume of content. This allows you to create content that resonates and will have a higher chance of being seen (with low competition in the space from other creators and brands).
Through testing these terms in the search tool, you can see common search queries that people are typing into TikTok.
Once these search terms appear, click on them to see what content is being posted under each term. See what keywords high-ranking videos are using in their on-screen text, caption, voiceover and hashtags.
Look to replicate these terms in your content when creating videos around these common search terms.
Create a variety of content that relates to the commonly searched keywords in your niche, see what works, and then iterate on best-performing videos using the same keywords. You may also want to use your best-performing organic videos as ads (more about that later).
This is just the beginning. Once you've nailed the research phase, there’s a clear path forward to launching high-performing campaigns.
Download the full guide to explore the rest of the chapters and discover the exact steps to take next.
Don’t miss out on the full strategy
👉 Grab the full resource HERE
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